This article is taken from the program I delivered at the IMCA Consultants Conference on March 3, 2004. If you ever wanted to make a name for yourself and show yourself as different and better – this is how you do it. But beware – it's only for the top tier of advisors!
Last month, I showed you the "Hierarchy of Marketing" model. This model shows you explicitly the level of sophistication in the different categories of marketing options.
| Hierarchy of Marketing |
|---|
| Magnetic Book
Credibility Book Elevator Statement Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.Your access to unlimited BenefitsPRO content isn’t changing.
Already have an account? Sign In NOT FOR REPRINT © 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing. Dig DeeperTrending StoriesEvents
Recommended StoriesPaycheck for life? New guaranteed income offering may be a 'gamechanger' for 401(k)sBy Scott Wooldridge | May 20, 2024 Asset manager BlackRock has launched LifePath Paycheck, which gives employees access to guaranteed income through a target date fund, allowing DC plans to switch some of an enrollee's investments into an annuity at age 55.  DOL's new fiduciary rule: Already under fire from life insurance & annuity industry groupsBy Samuel E. Cohen and Ryan P. Friel | May 13, 2024 The Retirement Security Rule, finalized on April 23, is polarizing and is sure to face significant legal challenges (one lawsuit has already been filed), because the rule applies a new, heightened fiduciary duty to the insurance industry.  Retirement security rule: DOL defines the new role (and limitations) of a fiduciaryBy Kristen Beckman | May 07, 2024 According to the DOL, the new fiduciary rule levels the playing field for insurance agents, brokers, financial planners and registered investment advisors to adhere to a best interest standard when providing investment advice.  Resource Center Guide Sponsored by Trustmark Voluntary Benefits A Complete Guide to Today's Care Crisis Equip yourself for long-term care conversations with your clients by diving into the complexities of today’s long-term care crisis. This comprehensive guide explores its causes, impacts, and potential solutions.  Report Sponsored by Imagine360 C-Suite Broker Relationships and Cost-Containment Survey Results We interviewed ~100 executives -- they had a lot to say about their brokers. Explore insights into C-suite broker relationships and cost containment strategies in this report.  Article Sponsored by ArmadaCare Increase Your Value as An Advisor Learn how Ultimate Health can be used as a powerful tool to open doors, stand out from the competition and solve clients’ top HR challenges related to coverage, retention, recruitment and compensation. BenefitsPRO Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!
Already have an account? Sign In Now |