Fed up. That's the sentiment sweeping corporate America when it comes to the nation's health care crisis. Faced with the perpetual increases in health insurance, corporations tried such strategies as cost shifting, higher co-payments, scaled- back coverage and other changes, producing limited results for both the employer and employee.

But as workers have begun to share more of the cost of health insurance, an awareness has evolved that might offer benefit brokers and managers a significant opportunity.

Employers and employees alike have begun to realize that cutting the cost of health insurance will only come from lower utilization of those benefits. In other words, get healthy or pay a hefty price. For many the choice was health — translated into wellness.