Small business owners prefer to speak to financial advisors of the same sex, according to a new study by The American College, with men showing a stronger gender bias than their female counterparts.
Sixty-one percent of women small business owners prefer to speak to female financial advisors, compared to 24 percent of men. Seventy-five percent of men prefer to speak to male financial advisors, compared to 40 percent of women.
This disconnect between the preference for female financial advisors by women business owners and the gender composition of the financial advising community becomes all the more alarming when looking at the broader American economy.
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