LAS VEGAS – The tantalizing prospect of becoming an instant millionaire thanks to an initial public offering helped Twitter recruit its fair share of top-notch talent. But now that the IPO is behind it, how does it ensure it can compete against the likes of Google and other tech giants for the best employees?

That's the challenge James Sumortin, Twitter's benefits program manager, faces every day.

Sumortin, speaking Wednesday at the Health and Benefits Leadership Conference and Expo, said Twitter has made strides in the array of benefits it offers but, in some ways, remains behind some of its rivals.

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