As open enrollment approaches, it appears there's one potentially cost saving health promotional option that won't be included in most plans: wearable health monitoring devices.
The lack of inclusion in major health plans speaks volumes about the apparent lost opportunity of mobile and wearable health aids, some industry experts say. Unlike wellness plans, HSAs and other plan components that are popping up everywhere, plan designers continue to snub the eHealth/mHealth marketplace.
Now, a new study of nearly 1,000 adults reveals that if people were encouraged either by their primary care clinician or their health plan provider to give wearables a try, they probably would. The study, designed by TechnologyAdvice Research, contends that carriers could have the greatest impact on wearable adoption if they dangled lower insurance premiums in front of the insured as the carrot for using wearables.
Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
Dan Cook
Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.
