Millennials are the largest and most educated generation in the U.S., and they’re changing the world like never before. Which is why it’s surprising to learn that they are also the most underinsured generation, a striking fact which also presents a big opportunity for advisors.
Last year, a survey from InsuranceQuotes.com revealed that roughly one in four adults aged 18 to 29 do not have health insurance. In addition, millennials are also the least likely age group to have other basic types of insurance like auto, life, homeowners, renters and disability.
To best market all types of insurance to millennials, it’s important to first address the questions they have as well as educating them on what they might not know. Being part of the most educated generation in the U.S. means that millennials are hungry for knowledge, and that means they want to know all they can about a product before they make a purchase.
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