(Bloomberg) -- Amazon.com Inc. will give new fathers paid parental leave and extend paid maternity leave for mothers, as the online retailer seeks to enhance its benefits as a way to attract and retain talent.

Women who have a child can now take as much as 20 weeks of paid leave, up from eight weeks. New parents can take six weeks of paid parental leave. The Seattle-based company previously didn’t offer paternity leave. The new benefits apply to all births or adoptions on or after Oct. 1, according to a memo distributed to employees Monday.

Amazon’s changes come three months after video-streaming service Netflix Inc. raised the bar on time-off for new parents in August by offering as much as one year of paid leave to new mothers and fathers in the first 12 months after a child’s birth or adoption. At Facebook Inc., mothers and fathers get four months paid leave plus $4,000 in “baby cash,” while at Google Inc. employees are entitled to 18 weeks of parental leave. Microsoft Corp. in August said it would offer 12 weeks of paid time-off for all new parents.