Picture this scenario: A MetLife home and auto policyholder visits Amazon's site over a two-month period to purchase products for a newborn on the way, including food and clothing, a baby crib, stroller and wireless monitor. Before a Metlife's agent learns of this coming "life event," an Amazon call center agent, shopping cart transitions in hand, offers the customer a life insurance policy through a partnering carrier, taking new business that, in years past, would likely have gone to MetLife.
Sound far-fetched? Think again.
According to Glenn Wintrich a global director and principal consultant of Innovation Services at Dell, Amazon has applied to sell insurance (both life and P&C) in 37 states. It's only a matter of time, he warns, before the tech titan clears some hurdles (regulatory, among others) and jumps into the arena, presenting a potentially formidable threat to the industry's long-established incumbents.
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