The Lean Startup methodology is a concept that originated in the tech industry in 2008, and has since taken other industries by storm. Fundamental to this concept is the idea of building a minimally viable product, that is, a product that would solve a particular problem or set of problems for a very specific audience or customer. This was a sharp divergence from thought processes held by enterprises in the past, and seems counterintuitive at face value: Why deliver an imperfect product to market?

In reality, releasing a product that still delivers value in front of a customer as soon as possible, gathering feedback, and iterating on product features based on that information leads to better products, and happier customers in the long run.

This is a concept embodied wholeheartedly at Maxwell Health, a technology company building benefits administration, enrollment, and engagement tools in HR and employee benefits. It’s been four years since our founding in 2013, and we still approach new development initiatives from a standpoint of constant iteration and improvement.