Attracting top talent is an ongoing challenge for all companies. The tech giants like Google or Facebook and offer perks like free food and cool offices. At Digital-Tutors, we had the cool offices, free food and lavish Christmas gifts. Research backs up the value of these offerings–according to a 2015 study from Dr. Fay Cobb Payton at North Carolina State University, great perks are something that attracts millennials to an organization. 

Perks are nice, but they're not what motivates your employees to keep doing great work. Once you've hired great talent, retaining them isn't about throwing more perks their way.

The dilemma of company values

One day, I was shocked to find out that Claire, one of our account representatives at Digital-Tutors, was being mistreated by Henry, the VP of procurement at one of our largest enterprise customers. Sitting down with Claire to get to the bottom of the situation, it quickly became apparent why she'd never brought it up earlier. She knew Henry's company was one of our largest customers. Making Henry upset would mean losing a lot of business for Digital-Tutors.