Social media has created the most significant growth opportunity insurance agencies have ever been afforded. In the past, effective marketing campaigns were largely the realm of "big boys" with big budgets. Now, every business with a social media account is free to join the world of marketing.
Not only are big budgets no longer necessary, but in many ways, they get in the way. We can all thank and curse social media for delivering that reality.
|Making marketing meaningful
Marketing is no longer telling your audience their life is incomplete unless they buy what you are selling.
Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
