When it comes to employee benefits, rhe mid-market is a distinct segment with particular preferences and characteristics. (Image: Adobe Stock)
It's common for benefits professionals to reference all the nuances between the large and small ends of the voluntary market. The number of carriers used per enrollment and the top products offered are just a couple of the easily discernible aspects of these market segments. However, the mid-market (employers with between 100-999 employees) is a distinct segment with particular preferences and characteristics.
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