Benefits professionals understand better than most people how important it is to keep up with the times. Employee expectations are constantly evolving, and a benefit seen as niche (or even unheard-of) may become a necessity if companies hope to attract and retain the best talent. Just three years ago, telecommuting was seen as a luxury for most employees, but after COVID, many individuals aren't willing to go back to a full-time in-person mode of work.
This is especially true in the case of fertility treatment. Once seen as a private matter — and even stigmatized in the workplace — support to help employees conceive and bear children was not seen as a benefit that employers should be obligated to provide. Not only did many companies not fully understand their obligation to help their workers grow their families, but benefits professionals worried that requiring such coverage would drive up the costs of health insurance for employees with need for support.
Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
- Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events
- Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
