Summer provides a great opportunity to think about our business strategically. Here are a few ideas to help.
The employee benefits market is evolving. Winning organizations focus on easy-to-use services and positive user experience more than ever before. Why? Product innovation is important, but it's easy for customers to become confused by differences in products that represent differentiators. It's a lot easier for customers to recognize intuitive systems and packaging than it is to analyze product nuances. The easiest product parameter to determine continues to be price, so customers are increasingly interested in great service at an acceptable price point. We need to consider the service that customers never even notice is the best kind of service.
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