In today's work-from-home era, it feels like screens constantly surround us. For many, staring at a computer all day can end in headaches and fatigue. However, is it the employee's responsibility to seek relief, or should the employer provide vision care? Despite being often overlooked in health care benefits, vision care is pivotal in identifying and addressing key medical issues early on. With the new year underway and January marking National Eye Care Month, now is the ideal time for benefits advisors to start conversations about ancillary products like vision. 

As a benefits broker, you possess valuable insights, trends, and solutions your clients may not know they need. These discussions can empower employers by providing a deeper understanding of their employees' needs and expectations while identifying cost-effective solutions to meet those needs. Employers equipped to offer comprehensive benefits options are also better positioned to succeed in the talent market, making them more likely to turn to you year after year to keep their benefits offerings competitive.