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Companies shift product focus to help struggling baby boomers

Companies are changing their product lines to meet the needs of baby boomers, and many are providing new educational opportunities to help customers prepare for a safer future.

By Heather Trese | Updated on April 07, 2011

If you’ve opened a paper, turned on the news, or looked at a website in the past few months, then you’ve seen the headlines. It’s doom-and-gloom for baby boomers and pre-retirees, who seem to be ill-prepared for the retirement that’s waiting for them in just a few short years.

But it’s not as bad as it seems. Companies are changing their product lines to meet the needs of baby boomers, and many are providing new educational opportunities to help customers prepare for a safer future.

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