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Advisors' commitment to fund companies shifting

A recent report by Cogent Research shows there has been a shift in advisors commitment to their current fund companies. In its 2011 Advisor Brandscape report, the research firm reported on advisor trends and product usage among 1,643 retail investment advisors across all major distribution channels.

By Paula Aven Gladych | Updated on September 28, 2011

A recent report by Cogent Research shows there has been a shift in advisors’ commitment to their current fund companies. In its 2011 Advisor Brandscape report, the research firm reported on advisor trends and product usage among 1,643 retail investment advisors across all major distribution channels.

Compared to last year, it found that T. Rowe Price and Legg Mason experienced the biggest gains in overall advisor commitment. The Hartford, Dodge & Cox, and Eaton Vance all lost significant ground relative to their respective 2010 rankings. J.P. Morgan Funds ranked second overall behind Dimensional Fund Advisors, which placed first for the second year in a row.

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