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Online corporate reputation plays large role in employee attraction

Forty-seven percent of workers say an employers online reputation is equally as important as whats included in a job offer, and 45 percent of workers say an employers social media site is an influential employment factor, according to a survey by Spherion Staffing Services.

By Amanda McGrory-Dixon | Updated on January 31, 2013

Forty-seven percent of workers say an employer’s online reputation is equally as important as what’s included in a job offer, and 45 percent of workers say an employer’s social media site is an influential employment factor, according to a survey by Spherion Staffing Services.

Another 76 percent of respondents who are happy with their employers’ online reputations report feeling satisfied with their jobs as opposed to 20 percent of respondents not satisfied with their employers’ online reputations. Despite this, only 27 percent of employers agree that social media influences how a candidate views the organization, and 44 percent of respondents value a great online reputation.

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