Search
 

The employer view of the enrollment challenge

Just 56 percent of employees say they feel very confident they will make the right decisions during open enrollment, and a majority just keep making the same choices each year or fail to actively enroll, potentially leaving money on the table.

By Gil Lowerre and Bonnie Brazzell | Updated on February 07, 2013

In our 2012 study, “MarketVision: The Employer Viewpoint,” companies identified two enrollment services among the items that were most important in choosing a voluntary provider: the quality of enrollment materials/communications, and the degree to which those materials are personalized for employees.

In the same survey, employers were asked which enrollment methods they preferred, and the shift to web-based platforms seems to be complete (the last large-scale survey was two years ago). In the 2,000-lives-and-over segment, most (70 percent) of employers would prefer a web-based platform that was separate from their core enrollment site, while 28 percent prefer an integrated web platform that enrolls all benefits. (Employers could select more than one method as being “preferred.”) In the 10-100-lives segment, 71 percent preferred web (separate from core) while 15 percent preferred an integrated web platform (all benefits). Each of the other methods trailed web platforms by large margins.

Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.

Your access to unlimited BenefitsPRO.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

Already have an account?

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Dig Deeper

Recommended Stories

BenefitsPRO

Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2024 ALM Global, LLC. All Rights Reserved.