First the good news: Employees are happier than ever with their voluntary benefits enrollment experience. Eastbridge’s 2023 “MarketVision™—The Employee Viewpoint©” report shows that a strong majority — 80% — of employees surveyed are either satisfied or very satisfied with their benefits enrollment process overall. That’s up from 77% in 2021 and 71% in 2019. And that steady improvement is possibly even more impressive considering the workplace disruptions the pandemic caused over the past few years, and the changes you, your clients, carriers and enrollment firms had to make to continue reaching employees effectively. We can all pat ourselves on the back a bit here. But dig a little deeper into the data and some cracks begin to appear in the happy veneer. Our study indicates there may be a disconnect between what’s “working” for some employees, what they’d really prefer, and what their employers are offering, especially those on the smaller end of the market. You can help your clients create more effective benefits communication and enrollment plans by understanding some of these differences.

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