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Credit: ShutterstockA big web-based health insurance broker, eHealth, estimates that its relationships with enrollees in small-group health plans were worth $236 in the fourth quarter of 2024, or 2% more than in the fourth quarter of 2023
That compares with a constrained lifetime value of $1,270 for Medicare supplement insurance policies, the product that now has the highest constrained lifetime value for eHealth, and a constrained lifetime value of just $86 for vision plans.
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