Paul Wilson is the editor-in-chief of BenefitsPRO Magazine and BenefitsPRO.com. He has covered the insurance industry for more than a decade, including stints at Retirement Advisor Magazine and ProducersWeb.
When I met Genevieve and Robyn at the Broker Expo in August, I was in awe of their presence, demeanor and their sense of calm. It's no surprise that these ladies have both learned a great deal about balancing their lives as they take on new challenges.
We should all also recognize that hospital price transparency, at least in its current form, will not drive significant transformation. In fact, it won't even come close.
This open enrollment won't just be about making sure employees sign up for the right benefits; it'll be a jumping-off point for a year-long benefits engagement campaign to help your clients maximize their increased investments, and help employees not only choose — but use — the benefits that will best serve them in the upcoming year.
During this upcoming open enrollment season, workplace benefits can play a key role in helping the industry deliver on its promise of protecting American families.