Paul Wilson is the editor-in-chief of BenefitsPRO Magazine and BenefitsPRO.com. He has covered the insurance industry for more than a decade, including stints at Retirement Advisor Magazine and ProducersWeb.
To remain competitive, brokers and consultants need to embrace technology as more than an automation tool used monthly, quarterly, or even yearly. Instead, they need to consider how technology like real-time analytics can pave the way for strategic, year-round, personalized and robust benefits administration.
Innovating the benefits model requires consumer empowerment to make intelligent health care decisions and advisors armed with specialty knowledge and data to impart to their clients.