Consumer Driven Health Care

As the president of HRMarketer.com, a marketing firm with dot-com in its name, Mark Willaman appreciates how technology fits into a marketing strategy. He's clear about this, though: "Don't abandon your traditional marketing

Blogs: electronic diaries with a point Justin Downey, managing director of marketing services firm JDM and Mark Willaman, president of HRMarketer.com, think blogs are a good idea, even for the busy broker. They can be created and maintained for

Mark it on your calendar: Circle September on the calendar, and start laying the groundwork for a successful campaign. Get appointments scheduled: Insurance professionals have insist one of the best things about the campaign is that it helps get

As evidence of the increasing popularity of health savings accounts, OptumHealth Bank announced today that it has gathered over $600 million in deposits. "OptumHealth Bank has achieved this milestone as a result of a nearly 50 percent

All employees have a chance to change things for the better, even with small changes, the Hewitt research found. Employees who don't contribute to a 401(k) need to start. Those who do contribute can take the following actions to increase their

A report by Aberdeen Group shows more evidence that wellness programs are a popular way to reduce health care costs. Sixty-three percent of employers surveyed claimed lowering costs as the main reason for benefits management. Thirty-eight percent

A study by Deloitte Research found that 42 percent of employers are using automatic enrollment for their 401(k) plans, almost double the percentage from the 2005-2006 survey; another 26 percent of employers are thinking of adding the feature.

A new wellness program launched by Inspire Health and FranklinCovey is designed to motivate employees to make lifestyle changes conducive to better health and productivity. The program, The 7 Habits of Healthy People, begins with a corporate