HONOLULU – Who says you can't have fun playing with sharks? As part of a tongue-in-cheek campaign to raise funds for the Oahu Aloha Chapter for credit unions on the island of Oahu, HawaiiUSA Federal Credit Union Marketing Assistant Darren Wong has designed T-shirts that visually capture why credit unions are a better choice-it's safer. "We have a great relationship with the banks here so we decided to target the predatory lenders while having a little fun with it," said HawaiiUSA FCU Marketing Vice President Scott Kaulukukui. "It is a great way for us to raise money and let people know that credit unions are here ready to serve their needs." The Oahu Aloha Chapter raises funds for political action. To date, approximately 250 shirts at $12.50 each have been sold to other credit unions on Oahu and to several vendors. HawaiiUSA FCU has $412 million in assets and serves 60,551 members. [email protected]

Continue Reading for Free

Register and gain access to:

  • Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.