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The employers and unions that treat benefits design as an ongoing conversation, rather than an annual form to fill out, are the ones that will keep their people, and keep them well cared for, in the years ahead.

Three-quarters of employers that offer voluntary benefits say they have positive impacts on worker recruitment, retention and performance.

Employees can ask an AI, "What is a deductible?" many times without causing pain.

One way to build credibility is to share the data with the participants.

Meeting members where they are requires designing the benefits experience around how and when they learn, make decisions, and seek support.

Employee benefits knowledge varies widely by industry and income, with a 27-point gap between the highest and lowest literacy scoring industries, according to the 2026 Benefits Insights Benchmarks Report from Businessolver.