Broker Innovation Lab

The BenefitsPRO Broker Innovation Lab is a project that supports the long-term success and survival of employee benefits brokers, consultants and advisors in a post-health care reform era. The Lab highlights and celebrates benefits professionals and companies that have embraced the changing marketplace and positioned themselves, their practices and their employer clients for success in an ever-shifting landscape. The site features ongoing editorial coverage, including case studies, articles and industry voices, as well as broker profiles.

Top Broker Innovation Lab Stories

Why smart benefits brokers are reframing PEO as a business strategy

By Steve Nolan

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Broker Innovation Lab Stories

April 21, 2026

April 13, 2026

April 06, 2026

March 31, 2026

March 18, 2026

March 16, 2026

March 09, 2026