Who Are the Decision-makers?

See the woman on the right? Would you walk into her office and start chatting about the traffic or the weather? Would you try to engage her in chit-chat in an attempt to build trust? No. She'd call security to escort you out of the building. She is a Gold. The various other Personality Type programs call her a Decision-maker Guardian, Driver, Dominant, Organizer, Leader, Choleric, or Economic. As you can tell from the names, these people have no time for idle chit chat.

I use the term "Decision Maker" simply to give you an idea of how these people filter information and make decisions. But, such terms carry a value judgment, so let's avoid that and use the color Gold. You can remember the color more easily and it circumvents the prejudice.

I've met many advisors who fall into the Gold category. They are amazing people. Let's talk about how to spot them.