That's a two-way street. Typically, when a Red makes a presentation to you, it will be one you won't soon forget. Here's an example: two years ago, I delivered a one-hour presentation to the Central California Association of Health Underwriters. A few months ago, they called me and invited me to deliver the main keynote at their annual conference. The person calling said that the board of directors is still talking about how much fun the first presentation was, and they want me to come back and do it again!

Walking into a Red's office will show you one of the most disorganized environments on the planet. That's because to a Red, organization is a need, not a want, and the Red is driven by wants. She is also probably a visually oriented person. That means she has to see what she's working on. Files can't be in a drawer in a cabinet because they're not in sight. For Reds this is true: out of sight, out of mind. If you're making a presentation to her, keep everything in plain view.

On the practical side, this person will look for creative ways to use established procedures. This sometimes upsets traditionalists. If she finds a difficult procedure, she'll likely invent an easier way to do it. She'll invent new procedures to improve every system, but she won't want to follow them. Reds reject ideas that most people would pay a fortune for. She'll simply see the flaws in them and quickly see the solutions. These people display these values:

• Freedom
• Physical Movement
• Connection
• Self-Expression
• Courage and Boldness
• Variety
• Creativity

Relevance in sales

Reds are superb communicators. Because most sales and marketing literature is written in "fluff-talk," Reds will be disgusted and begin to edit your brochures as they read them. Making a presentation to them requires you to hold their attention. That's often a daunting task, as Reds will automatically begin to think of ways to improve on your performance. Use visuals and keep it lively. Continue to remind them how your product is relevant to them.

Relevance in management

Reds tend to be proactive. They don't like to waste time and they are uncomfortable when forced into a passive role. So, give them something interesting or challenging to do. Whether they're trouble-shooting, inventing solutions, or creating new alternatives to business situations, the Red will always add a different twist. If your firm requires employees to follow specific procedures to the letter – don't hire Reds; you may get more than you bargained for. If you look for better ways to do things, more effective procedures – hire Reds and give them the freedom to do what they do best. Chances are, no one else in your company will be able to do that kind of job. Reds possess some or all of these characteristics:

• Bold and imaginative
• Positive attitude
• Kinesthetic
• Visual
• Creative
• Excellent communicator
• Needs variety
• Introspective & reflective
• Improvisational
• Spontaneous
• Fun loving
• Non-judgmental & open-minded
• Focuses more on broad concepts than on specific facts
• Adventuresome
• Risk taking
• Resilient; great endurance
• Seeks purpose in their lives
• Flexible & adaptable
• Inspiring

Combinations

If he has the Roy Rogers lines on his forehead, but his eyes show control instead of passion, then you're looking at someone who enjoys power and wears it naturally. The combination of control and creativity is often found in entrepreneurs, as well as the upper ranks of the military or law enforcement.

If he has compassion lines around his eyes, then you'll be looking at one of the most amiable people you'll ever meet. This is likely to be a self-development coach or consultant. If he has a vertical line between her eyebrows, then you'll be looking at one of the deepest creative thinkers alive. He is probably a writer, keynote speaker and maybe an author.