Search
 

An Interview with Steven Wallman, Founder of FOLIOfn.com

Forbes magazine recently celebrated its 85th anniversary with a special issue (12/23/02) that focused on "big ideas" in the business world. For example, among the ...

By Staff Writer | Updated on February 01, 2003

Forbes magazine recently celebrated its 85th anniversary with a special issue (12/23/02) that focused on “big ideas” in the business world. For example, among the big financial ideas of our times were mutual funds (1924), value investing (1934), discount brokerage (1973), index funds (1976), and cash management accounts (1977). Forbes also offered a crystal-ball glimpse into what may be the next big financial idea on the horizon. Among “15 people who will reinvent your future,” the magazine profiled Steven Wallman, founder of the company FOLIOfn.

“Folios” are a concept that should be on every financial advisor’s radar, because they have the potential to change the way you and your clients do business. This article will help you understand the potential of folios, including insights that Steven Wallman shared with FreeERISA.com in a recent interview.

Surviving a Difficult Start-Up

A folio is a group of individual securities that can be bought, sold, evaluated, and adjusted via an online platform through “one-click” implementation. For example, you could position clients into a model portfolio of many stocks by entering one trade for that folio. You then can monitor, adjust and rebalance the folio with lower transactions charges than those imposed by any brokerage account, including discount and on-line trading.

Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.

Your access to unlimited BenefitsPRO.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

Already have an account?

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Recommended Stories

BenefitsPRO Broker Expo 2025 (BPRO)Event

The premier educational and networking event for employee benefits brokers and agents.

Get More Information
 

BenefitsPRO

Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2024 ALM Global, LLC. All Rights Reserved.