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How to Distinguish Yourself in a Crowded Market Step Number Two - How to Answer the Primal Question, "What Do You Do?"

If you've been in business longer than sixty days, you know that it's almost impossible to distinguish yourself. It's almost impossible to show that you ...

By Staff Writer | Updated on February 01, 2003

If you’ve been in business longer than sixty days, you know that it’s almost impossible to distinguish yourself. It’s almost impossible to show that you actually are different and better. If that’s you – wake up! While it may seem difficult to distinguish yourself, it’s actually easier than getting your licenses.

Surely, you’ve already been told that you need – absolutely need – to take Step Number One. Get an impressive Elevator Pitch. If that’s you – wake up! Almost everything you’ve ever read or heard about the Elevator Pitch is nonsense.

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