Monster and Human Capital Institute, a global think tank, educator and professional association, recently collaborated to release a study highlighting workers' attitudes about relocation. The study, authored by John Eggert, Ph.D., and Allan Schweyer, president and executive director of HCI, is intended to guide employers and regional governments in becoming more effective at recruiting and retaining talent.
"Employers and governmental entities within a given region can play an important role in attracting new talent by promoting the unique advantages they offer to residents in concrete terms," said Schweyer. "Our study found that the brand, or perception of a city, is a critical factor in the decision-making process for candidates.
Therefore, cities and employers that understand, manage and promote their brands will be best positioned to attract and keep knowledge workers of all ages."
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