Group long-term care insurance presents the most expansive marketing opportunity for employee benefit brokers in 2008. The recent white paper "Disappointing Long Term Care Insurance Market Penetration" highlights the reasons why so many of us missed the LTCI mark.
The list of factors influencing the lack of successful market penetration needs one additional factor to complete the puzzle. For the last decade, the cost of health insurance and medical care has dominated the attention of all of us – benefit advisors, HR managers and CFO's alike – at renewal time.
A $400 per month HMO premium for one employee tips the scales when measured against the $100 per month combined cost for dental, life and disability insurance. It's readily understandable that the four in a 4 to 1 ratio gets most of our attention. Regrettably, it all too often gets all the attention.
Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
