Chances are you’ve already developed trust with your top clients, otherwise you wouldn’t have any A-level clients. But do you know the specific steps for actively increasing that trust?

A New York Times survey found that while 60% of Americans said they couldn’t trust most people, only 20% said they couldn’t trust most of the people they already knew. As convoluted as that sounds, it’s a powerful factoid. In other words, the more we know someone, the more likely we are to trust him/her.

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