Colonial Life is partnering with ESPN to sponsor the "One-on-One" match-up analysis during ABC's college basketball game of the week each Saturday for the remainder of the regular NCAA season. The feature is an in-game analysis of player and team statistics and will be used alongside advertising from the company.
"ESPN, through ABC, was able to provide us with a custom sponsorship vignette that not only supports our brand benefit of 'one-to-one benefits counseling,' but also delivers our message in a way that will resonate with a large viewing audience of working Americans," explains Tom Gilligan, senior vice president of marketing and branding.
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