ATLANTA — So, turns out this trade show business is a lot like putting out a monthly magazine. No sooner do you wrap one up before you have to start worrying about the next one.
This year's no different. We've barely touched down here in the nation's newest Windy City, and already talk has turned to Austin, Texas, next April. (No fooling.)
It's true. For our milestone fifth Benefits Selling Expo in 2009, we want to be bigger, bolder and downright mandatory.
Recommended For You
But that also means we need to hear from you. Believe it or not, I'm no broker. (I just play one on TV.)
So, I desperately need your advice here: What do you want to see at next year's conference? Or what would you rather not see again? (Editors not included.)
And for those of you would-be speakers out there — especially those of you with gripes about someone at this year's confab — it's also your turn to step up and put your money where your mouth is. Drop me a line, pick up the phone or fire off an e-mail. Tell me who you are, what you have to say and why readers (and attendees) would care.
Trust me. This speaking business is a lot tougher than it looks. Think any of you have what it takes?
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
