Baby boomers get all the love. They certainly get all the press.
Generation Y — roughly 70 million strong — has come into their own as the favored demographic. Everyone wants a piece of that pie. (And forget Gen X; talk about your "forgotten" generation.)
Anyway, it seems as if boomers are neglecting their younger work force cousins. Despite the fact that the so-called millennials are changing the way we all look at employee benefits, it doesn't look like we're filling them in enough.
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According to some late-breaking Harris Interactive-Unum data, 71 percent of Gen Y workers have heard about saving money from their parents or other adult mentor, 61 percent have heard about drugs or job hunting, but only 30 percent of them have heard from the older generation about shopping intelligently for employee benefits.
It's funny, as plugged in as this group is, with Twitter reports, Facebook updates and, yeah, texting still rules (LOL), they're not making the connection between benefits and financial security.
Someone should shoot them a gmail.
And, I know it's old school now, but check out the rest of the data on Unum's Web site.
TTYL, Storey
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