It looks like blogs have become the Rodney Dangerfields of the digital age. They just can't get no respect.
The older generations eye these things skeptically. Most are reluctant, or downright unwilling, to approach this new age of communication, where the medium really has become the message.
The younger, hipper crowds, though, have already moved on. To them, blogs are so 2002. Now it's all about Twitter. Wired magazine actually declared blogs dead just a few short months ago.
Recommended For You
But I think reports of that demise are greatly exaggerated. Every day I stumble across some undiscovered country online. There are lawyers offering strict legal insight (although they're always quick to point out there's no substitute for actual counsel). There are the HR folks telling cute little stories that sound a lot like Garrison Keiller on Xanax. And every once in a while, there's a broker ranting about this regulation or that carrier.
There's so much potential there. We just heard from a broker earlier this week who's blogging online and trying to drive business. He realizes that he can not only speak directly to his clients practically for free, but he can reach out to prospects easily.
In the United States alone, more than 72 percent of the population is online. And we only rank 13th worldwide in Internet penetration.
At a time when even our president is blogging online, why aren't you? I mean, if I can do it, anyone can.
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
