When selecting a limited-benefit health plan for your client, focus on ease of enrollment and administration, as well as simplicity of the plan itself. To meet your client's needs, look for a plan with easy administration and support from dedicated account managers.
Whether it's eligibility, reporting, ordering of additional collateral, or billing, administrative simplicity is an important part of a limited-benefit offering. An efficient administration process allows a client and broker to focus on important business activities instead of repetitive administrative tasks.
The importance of communication
Limited-benefit health plans often serve a population that has never had exposure to health insurance or health care beyond the emergency room. When identifying a quality limited-benefit health plan to add to your product portfolio, it is important to consider the enrollment and educational communication material available.
Recommended For You
Best practices in member communication include:
- Simplified content in enrollment and marketing material
- Creative enrollment strategies
- Simplified enrollment processes – Interactive voice response, Internet, live agent
- Simple plan design
- "High-Touch" consultative customer service
- Bilingual communications
- Access to health information and resources via print literature, online and traditional telephone customer service
Effective communications leads to a higher participation rate and greater employee satisfaction with the plan.
Selling a limited-benefit plan to your client
Start by explaining what a limited-benefit health plan is not. It's not a major medical plan designed to cover catastrophic health issues. It's not a discount plan with minimal value. It is a health insurance plan designed to cover common medical illnesses and injuries for people who don't have access to comprehensive insurance coverage. With that in mind, does your client have a large population of part-time and hourly employees without insurance coverage? Do they struggle with high-turnover and low productivity? A limited-benefit health plan can be perfectly positioned to meet their needs.
In addition, many employers need multiple solutions for health coverage — including a waiting-period plan for their professional staff, a leaner plan for hourly workers, and something in between for franchise or store-level managers. Fortunately, many limited-benefit health plans provide varying levels of coverage designed for different classes of employees. In this case, an advisor is the most valuable asset a client will have to help sort through the available options. You've got the resources — and the knowledge — to simplify and optimize your client's benefits strategy. And with one additional product in your portfolio, you'll be prepared to provide a benefit solution that meets the needs of all of your client's employees.
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
