We hear it every day. The sky is falling. The market's had more ups and downs than Sylvia Plath. And we can't even trust Jim Cramer anymore. (Jon Stewart as the new Edward R. Murrow? Really?)
But all isn't lost. All this economic volatility has instilled in employees a previously unheard-of affection for their benefits. In fact, according to the latest MetLife employee benefits study (one of my personal favs), nearly 60 percent of employees appreciate their benefits more than ever. And 41 percent of them consider those benefits the very bedrock of their financial security (such as it is these days).
Hell, nearly 50 percent of these previously-apathetic, yet still-employed workers are actively working to learn as much as they can about what their employers offer them.
Recommended For You
But it gets better. A LIMRA study landed in my e-mail a couple of paragraphs ago (talk about hot off the press) that reveals a whopping 95 percent of employers are not planning on making any changes to their benefit offerings this year.
Who knew?
Bottom line: It's a great time to be in this business. And from all the anecdotal evidence I'm hearing, a lot of you feel the same way.
On a side note, I look forward to seeing as many of you as I can next week in Austin, Texas, for our fifth annual Benefits Selling Expo. And for those of you as in love with your iPhones (and those other smart phone wannabes) as I am, you can follow me around the trade show on Twitter. You can find me at https://twitter.com/BenefitsSelling
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
