This is the second part of our series on personal health records. Click here to read Part I and stay tuned to Benefits Selling Weekly for the rest of the series.

Personal health record technology exists today that provides real-time clinical analysis and two-way, interactive exchange of data. This analytical, dynamic PHR takes a data-rich environment to the next level by actively driving patient activity, patient access and interaction between the physician and patient.

As new data is received, either from claims or from the patient, it is added to existing patient data and analyzed for targeted and actionable opportunities to improve care. When an issue is identified, the user receives an alert in the PHR, which they are directed to through e-mail notification. In addition, the issue is communicated to the treating physician. When clinical alerts are sent to both the patient and the physician, both parties are provided with the information they need to make informed decisions and to collaborate intelligently and productively.