Question: What is the general value and return on investment?

1. COST According to Superior Vision's Corbett, one of the first objections an employer will raise is the cost. "However, if employers elect to offer it on a voluntary basis, it can be all employee-paid," he explains. "With our managed vision plan, for example, we are able to negotiate with lens manufacturers, frame companies, and providers to get discounts." As such, in most cases, the benefit to the employee is that the return for benefits against premium is, at minimum, twice the value of the premium.

2. WHY ADD ANOTHER BENEFIT? Another related objection employers may have is that, since they already offer so many other benefits, why add another one? Sternberg offers a response: "With medical plan expenses increasing, employers are taking things away, and copays are increasing, so offering an inexpensive vision plan, whether funded or on a voluntary basis, is a way to give something back."