After a long, hard year-and-a-half of watching retirement slip off the radar for both plan sponsors and their employees, we are glad to see it didn't completely disappear. In fact, according to our latest research, it's re-emerging. Though we aren't out of the economic storm just yet, employers are beginning to reinstate their 401(k) matches and, more importantly, people are beginning to realize they never want to be in a position of having to put their retirement on hold ever again.

For providers, the fact that retirement is back in focus represents an opportunity for those who realize that there has been a shift in the way people are planning for their retirement. Just like people are taking more proactive steps to ensure their portfolios regain their losses, plan providers can be proactive in gaining new – and keeping existing – assets during a time when your sponsors' employees are motivated to rebuild their retirement.

Our latest research shows people have a new commitment to improving their overall financial situations. For the first time since 2007, there was an increase in long-term, proactive financial calls, up from 18 percent in Q2 2009 to 19 percent in Q3 2009. Though small as it seems, the increase compliments the fact that employees are taking control of their day-to-day habits and are re-evaluating their goals. And better money management will mean freed income for investing. In Q3, 37 percent of calls made to our financial helpline were about budgeting and savings questions, up from 21 percent a year ago.

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The research collected and analyzed from over 300 corporate clients nationwide, also revealed that for the first time since before the recession, employees' financial situations aren't getting worse. Now, they are beginning to take control of their finances, and repeat calls made to our financial helpline from people who have begun their financial overhaul have indicated they're ready to put in the work to rebalance their portfolios and make active long-term planning changes. Calls about retirement have begun to increase and we anticipate more in the future.

There is opportunity with employees' new commitment to bettering their finances. Plan providers can take advantage of this time when they are particularly motivated to get their finances and retirement back in order by coupling retirement planning with money management education.

Next month, we'll share tips on how providers can give education to their plan sponsors' employees that will help them manage their finances and drive better investing in the long-run. Our research shows people are ready to change. Providers can show them how to make it count for their retirement.

Click here to read the full research report.

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