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More Americans go online to find life, health insurers

Life and health insurance searches in the U.S. reached record numbers in 2009.

By Jenny Ivy | Updated on February 18, 2010

Life and health insurance searches in the U.S. reached record numbers in 2009. According to comScore, a company which gauges Internet activity, searches for life insurance information grew to a record 16.6 million in 2009, a 15 percent increase over 2008.

What’s more, nearly 24 million Americans visited a health insurance site in the fourth quarter alone. That translates to 10 percent of the total U.S. online population.

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