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Eight do's and don'ts of social media marketing

When you follow these simple tips, you'll get people following your every move, which will lead to more customers and higher sales - the exact payoff every business needs.

By Pam Lontos | Updated on February 24, 2010

If you haven’t gotten on the social media marketing (SMM) bandwagon yet because you think it’s just a fad with no real bottom line benefit, think again. One professional speaker has been using SMM for less than six months and has received two book contracts with mainstream publishers, has contracted four full-fee speaking engagements, has secured a keynote for a large international convention, has been contracted for a monthly column in a large distribution magazine, has received a consulting deal in a new niche market, and has contracted with two foreign governments for consulting services … all because of social media marketing.

“But that’s just a fluke,” you may say. Not so … the fact is for those who do SMM regularly, these kinds of results are more common than you’d think!

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