Life insurance sales dominated the voluntary market share last year, according to new findings from Eastbridge Consulting Group.
Voluntary life sales accounted for 24 percent of all voluntary sales in 2009, and new life sales were $1.3 billion for the year, up about 14 percent over 2008, according to Eastbridge's U.S. Worksite Sales Report.
Term life generated the most sales premium in 2009 with over $940 million, up almost 21 percent over 2008. Universal life and whole life sales were basically flat with $371 million.
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