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Look for a new benefit in 10 years - Financial education

The changing landscape of the workplace will continue to shift to one that helps employees reach individual goals in order to reach company objectives.

By Liz Davidson | Updated on June 02, 2010

Ten years from now, brokers will be working with sponsors in a whole new paradigm of benefits. They will be selling benefits that give employees knowledge in order to set them up for success; benefits that teach them how to make decisions rather than making the decision for them. The famous saying by Lao Tzu from the 4th century B.C. is true in the 21st century, “give a man a fish and you feed him for a day. Teach him to fish and you feed him for a lifetime.”

Employers have traditionally taken on a role similar to that of a surrogate parent to employees–employees follow clearly defined rules and responsibilities in exchange for remaining on a company’s payroll. But the changing workplace has employers taking on a new role more aligned with that of a coach, creating an environment, culture and communications system in order to set employees up for success rather than giving them outlined roles to get there.

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