Search
 

Customers' Employee Benefits Communications - Enhancing the Value Proposition

Many of your clients have built a strong benefits program for their employees. However, even these clients may fall short in also delivering a strong communications plan to highlight these offerings.

By staff Writer | Updated on June 07, 2010

Many of your clients have built a strong benefits program for their employees. However, even these clients may fall short in also delivering a strong communications plan to highlight these offerings. According to MetLife’s 8th Annual Study of Employee Benefits Trends, both employers and employees feel that benefits communications generally fall short – only about one-third of these stakeholders believe that these communications are effective. This can lead not only to missed opportunities for employers and employees but also missed opportunities for brokers and consultants to strengthen their client relationships.

Dr. Ronald Leopold, vice president, U.S. Business for MetLife says, “There is a business value to improving benefits communications. Effective benefits communications is linked to improved benefits satisfaction, which, in turn, is linked to improved job satisfaction. Communications that clearly explain and reinforce the relevance and value of benefits to each employee in his or her preferred medium can optimize the value of a benefits program for both employers and employees.”

Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.

Your access to unlimited BenefitsPRO.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

Already have an account?

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Recommended Stories

BenefitsPRO

Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2024 ALM Global, LLC. All Rights Reserved.