Customers' Employee Benefits Communications - Enhancing the Value Proposition

Many of your clients have built a strong benefits program for their employees. However, even these clients may fall short in also delivering a strong communications plan to highlight these offerings. According to MetLife’s 8th Annual Study of Employee Benefits Trends, both employers and employees feel that benefits communications generally fall short – only about one-third of these stakeholders believe that these communications are effective. This can lead not only to missed opportunities for employers and employees but also missed opportunities for brokers and consultants to strengthen their client relationships.

Dr. Ronald Leopold, vice president, U.S. Business for MetLife says, “There is a business value to improving benefits communications. Effective benefits communications is linked to improved benefits satisfaction, which, in turn, is linked to improved job satisfaction. Communications that clearly explain and reinforce the relevance and value of benefits to each employee in his or her preferred medium can optimize the value of a benefits program for both employers and employees.”