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- Social media has helped only 14 percent of independent life insurance producers generate "word of mouth type" leads.
- 11 percent of insurance producers say social networks give them more client opportunities.
- 91 percent of insurance producers who use Facebook use it to communicate with customers.
- Only 22 percent of insurance producers who use Facebook use it to connect with carriers.
- Just 11 percent of all adults follow companies on social networks, but 20 percent of those between 25 and 34 do so.
Source: Mintel Comperemedia
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