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In today's competitive talent environment, most employers recognize the importance of loyalty in retaining valued employees; yet, they continue to overstate their perceptions of loyalty to employees.

By Sponsor: Metlife | Updated on September 07, 2010

In today’s competitive talent environment, most employers recognize the importance of loyalty in retaining valued employees; yet, they continue to overstate their perceptions of loyalty to employees. In fact, the significant gap between employee and employer perceptions of their loyalty to each other increased year over year. Last year, 52% of employers strongly believed their companies displayed loyalty to employees, while only 40% of employees agreed. This year, MetLife’s 8th Annual Study of Employee Benefits Trends shows that the gap has widened: 57% of employers strongly believe they demonstrate loyalty to employees, and only 39% of employees feel this is the case. The growing gap in loyalty perceptions could eventually lead to retention risk as the job market picks up: employees who feel undervalued may not be motivated to stay when a job opportunity presents itself elsewhere.

The MetLife study shows a strong correlation between employee benefits satisfaction, job satisfaction and employee loyalty. Comparing and contrasting employers’ benefits programs against those of their peers can help craft a benefits strategy that considers employees’ expectations in order to increase the value of benefits as a driver of job satisfaction and loyalty.

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